The core of a.s.r.'s strategy is long-term value creation for its key stakeholders: customers and intermediaries, employees, shareholders, and society.

a.s.r. aims to be a trustworthy partner for its customers and business relations, both as an insurer, or as an investor. With the digitalisation of customer engagement methods and business processes, it aims for efficient operations in combination with an optimal customer experience. The information technology (IT) strategy enables a.s.r. to execute their current strategies, in terms of both new business opportunities and operational excellence.