Annual Report 2022
3.1
Becoming the best financial service provider

As a financial service provider, a.s.r. offers clients insurance products that cover risks they cannot or do not want to bear themselves. This includes, for example, disability insurance, pension provisions and funeral insurance. In addition, a.s.r. makes considerable efforts to ensure that customers are financially self-reliant and to avoid default. a.s.r. aims to be a trustworthy partner for its customers and business relations. With the digitisation of customer contacts and business processes, a.s.r. aims for efficient operations in combination with an optimal customer experience. a.s.r. has taken further steps to minimise the number of complaints it gets. a.s.r.'s IT strategy enables the business to execute their current strategies, in terms of both new business opportunities and operational excellence.