2023 annual report
2.5Key trends

a.s.r. operates in a changing and highly regulated environment. It stays on top of trends that impact its business models. Therefore, a.s.r. aims to be adaptive in order to benefit from opportunities as well as to mitigate risks to its business models that originate from those trends.

Within a.s.r., trends and developments are classified into three categories. The overview below shows the trends most relevant to a.s.r.