a.s.r. helps customers share risks and accumulate capital for later. The sustainable solutions a.s.r. offers, take into account the interests of people, the environment, society and future generations.

a.s.r.'s ambition is to fulfil the following roles within society: to be an insurer that customers can depend on, a stable financial institution, a people-focused employer, and a valuable member of society. Central to these roles is a.s.r.'s mission to help customers insure risks they are unwilling or unable to bear themselves. This may involve damage to a vehicle, home or household contents, medical expenses, funeral costs, or the provision of a guaranteed income when someone is temporarily unable to work. a.s.r. also offers mortgages and banking services. In addition, it provides services for people wanting to accumulate assets for now and later, and for people who require asset management services.