Annual Report 2021
Sustainable value creation
Organisational success and employee engagement

In 2021 a.s.r. carried out the Denison Organisation Success Survey for the fifth time. This annual survey measures the success of an organisation in several areas, including the drivers of engagement. The results are compared with a global benchmark of more than 1,200 large organisations which use the Denison scan.

83% of the workforce completed the scan (2020: 78%). a.s.r.'s score was higher than in 2020 in almost all areas, with a.s.r. ranking in the top 15% of highest-scoring companies that use the Denison scan on almost all levels. Only the scores for customer focus trail the benchmark, despite an improvement in comparison with 2020. This was one of the reasons for the start of an internal programme Wat doen kan doen, aimed at improving the customer focus and realising the Digital Agenda.

Working from home had no negative impact on engagement: the high scores for recent years have continued. The scores for diversity and inclusion have risen overall. For more information on this theme, see chapter 3.3.3. The willingness for digital transformation and innovation was measured for the first time this year. With scores ranging between 3.3 and 3.9 on a scale of 5, a.s.r. employees appear to be moderately positive about these themes.


The Denison scan measures the engagement of a.s.r. employees on the basis of four themes: vision, core values, empowerment and knowledge development. The outcome of the calculation of the total engagement score rose in 2021 to 91 (2020: 89).

World-Class Workplace Netherlands

In May 2021, a.s.r. won the title of World-Class Workplace (formerly Best Employer) of the Netherlands. This is the result of a large-scale survey by Effectory. With an employee questionnaire, Effectory assesses employers for factors including organisational focus, pride in work and deployment of talent. The World-Class Workplace certificate is awarded to every organisation that scores above the benchmark, worldwide or in a particular region. Almost half of the employees took part in the survey. They assigned a.s.r. a score of 8.4, which is 1.2 points above the national average. In 2020, a.s.r. won the Best Employer title in the Financial Service Provision category.