a.s.r. has the ambition to be a sustainable insurer, which essentially means creating long-term value. Customers must be able to rely on a.s.r. being able to meet its financial liabilities, now and in the future.
a.s.r. aims to continuously improve its processes in order to provide its customers with an even better service. a.s.r. develops sustainable products and services with long-term value, which offer solutions that align with the needs of its customers and help to solve societal challenges. a.s.r. also supports clients and advisors by actively sharing relevant content and practical guidance for damage prevention.
a.s.r. helps customers to share risks and accumulate capital for later. a.s.r. serves over 2.8 million customers, via a network of about 5,900 advisors and through its own online channel. These advisors are independent financial advisors who advise their clients in the field of insurance, mortgages and pensions. Their specific knowledge of the local market is valuable for a.s.r. and its customers. Furthermore, a.s.r. has a relation with over 1,500 travel agents who advise clients in the field of travel and cancellation insurance.
The Raad van Doen is the client and advisor panel of a.s.r. and currently represents more than 5,000 customers of a.s.r., Ditzo, Ardanta and Loyalis. Both private and business customers, employers and employees. The Raad van Doen is asked for feedback on existing products and services, and is asked to think along with a.s.r. about new initiatives. The Raad van Doen not only contributes to better communication towards customers, but also to more involvement, better service and more motivated employees.
In 2021, the Raad van Doen participated in more than 50 researches about, among other things, a.s.r.'s employee pension portal WAVE, the digital customer environment and a.s.r.'s customer contact strategy. Researches not only take place via online surveys, but also regularly via one-on-one interviews, which means that employees are increasingly in direct contact with customers.